… a pint of Fuller’s Honeydew
Far too much of me being a mediocre food blogger recently, so (I flatter myself) back to what this blog does best - a nice picture of what I drank last night.
Of course, this sadly means I can’t tell you about the amazing meal I then had at Great Queen Street, and I certainly can’t tell you about the veal haché or the viognier jelly. But imagine me banging on for a couple of paragraphs about how delicious those things were, and you get the idea.
It was a really disgustingly muggy evening in London and this hit the spot. Interesting to see on Fuller’s website that their current tagline is “Like lager? Love Honeydew!” as it does have that lager-esque refreshment despite technically (apparently) being a pale ale. It seems bizarre that there are still people who’d actively reject a beer on the grounds of it either being a) lager or b) not lager, particularly when the lines are so blurred around the new world craft beer styles. Actually, having been thinking a lot about perceptions and prejudices around wine over the last couple of days, I’m not really surprised at all. People, it seems, prefer to stand firm in their fixed assumptions of drinks and the people who drink them, rather than exploring tastes and experiences for the sake of possibly discovering ace new things. I know there are brilliant, adventurous types who are eager for every chance to try something different, and I know it’s not always easy to find the right introduction to new things (that’s why you have ME!).
But this reminded me what I’ve quite often learned, from trade and personal experience: it’s a really hard job to shake people out of their drinking comfort zone. So, mission statement for the rest 2012: Drink Without Prejudice. Full campaign to follow.
